Target audiences

In this post I am analysing target audience data by looking at the statistics from the UK film councils statistics, and using them to see who the specific target audience, that I should be appealing to, should be.

I've decided to analyse the audience data because knowing who would watch my movie in the first place will allow me to create a movie that more people would like if they did watch it.

After looking at the UK film councils statistics, I have found that action and thriller films are really enjoyed by the public. 53% of the public said that they like thriller/suspense and 50% of the public said they like action movies. Of the 53% of people who like thriller movies, 60% of those people were females aged 35 and up, 59% of the people who like thriller movies were not parents and 56% of the people who like thriller movies are of the C2 social class. As for action films, 62% of the people who liked action films were males aged 35 and up, 52% of the people who liked action movies were parents and 54% of the people who like action movies were of the C2 social class.


A graph to show the percentage of people who like certain genres



Statistics that show the films people enjoy watching



Statistics that show the films that people consider their favourites

My target audience are people who are aged 35 and above, and are of the C2 social class. I do not have to concern myself with appealing to people if they are parents or not because  parents like the action genre and non parents like the thriller genre.